It seems like BTS is on a roll! Just this week, the septet released a commercial for a PH telco, announced a collaboration with a fast food giant, and signed their first luxury brand endorsement with Louis Vuitton!
On Friday, April 23, the French fashion house announced that RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook are their new House Ambassadors.
“The world renowned Pop Icons @bts.bighitofficial are recognized for their uplifting messages that impart a positive influence. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook,” it said.
Louis Vuitton Men’s artistic director Virgil Abloh also said that he is “delighted” that BTS is joining their brand. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on,” he added.
Meanwhile, BTS said, “Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us.”
While BTS is considered one of the most stylish groups, not to mention the expensive clothing that they wear to events, their outfits are based on their own personal preferences—not by marketing or sponsorship deals.
Chosun Biz revealed, “BTS doesn’t accept fashion sponsorships but personally purchase the outfits that they want to wear that matches their concept. A fashion industry insider even claimed that brands ‘can’t do anything but simply hope that BTS chooses to wear their clothes.'”
Reporting by Sean Tyler Chan / AdChoiceTV News