On Holy Monday, rapper Lil Nas X, in collaboration with Brooklyn-based company MSCHF, released a new line of “Satan Shoes,” which contain a drop of human blood in its sole.
The collaboration announcement came following the release of Lil Nas X’s revealing music video for his song Montero, where he is seen giving Satan a lap dance and eventually snapping its head..
The controversial sneakers are modified black Nike Air Max ‘97s that are decked out with a pentagram pendant and inscribed with words Luke 10:18 (a reference to that bible verse that says “I saw Satan fell like lightning from heaven).
The shoes’ air soles are filled with 60cc of red ink mixed with a drop of human blood. MSCHF founder Daniel Greenberg told The New York Times that the blood in each shoe was drawn from six members of the MSCHF team, who did the blood collection themselves.
Only 666 pairs (which are individually numbered) are going to be sold, and each pair costs $1,018 (almost P50,000).
As the news of the sneakers’ release set the internet ablaze, Nike released a statement saying, “We do not have a relationship with Little Nas X or MSCHF. Nike did not design or release these shoes, and we do not endorse them.”
The sneakers’ release angered some conservative personalities, including South Dakota Gov. Kristi Noem, which Lil Nas X trolled on Twitter.
“Our kids are being told that this kind of product is not only okay, it’s ‘exclusive’,” the governor said. “But do you know what’s more exclusive? Their God-given soul. We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win.”
In response, the Old Town Road singer pushed back and told the governor, “Ur a governor and u on here tweeting about some damn shoes. Do ur job!”
Meanwhile, former NBA player Nick Young tweeted, “My kids will never play Old Town Road again. I’m still debating about wearing @Nike after this come Nike a drop of blood for real.”
“They shouldn’t be playing Old Town Roadanyway. We streaming Call Me By Your Namenow,” replied the rapper, who came out as gay in 2019.
MSCHF is known for selling random products that go viral on social media like toaster-shaped bath bombs and squeaky chicken bongs.
In 2019, the company released a similar pair of sneakers that went viral called “Jesus Shoes,” which are also Nike Air Max ‘97s, customized with a steel crucifix and their air soles filled with 60cc of “holy water” reportedly from the Jordan River. Written on them are the words “Matthew 14:25,” which referred to the bible verse where Jesus was supposedly walking on water.
All the 24 pairs of “Jesus Shoes” were sold out, each pair was sold for $3,000 (about P145,000).
Reporting by Albert Rovic Tan